It is when a public company is doing it. Privately-owned companies can do whatever the heck their owners want.

Public companies can also have whatever mission they want, subject to oversight from the owners.

Yes but the ownership is open to anyone, so it's a lot easier for activist investors to change the mission to a more profitable one. Musk is keeping SpaceX private specifically to keep this from happening.

But this is being driven primarily by one private individual.