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Re:Kodak Ektra by 1123581321 on Thursday October 20, 2016 @04:43PM (#12755980)
How's it odd? It looks like they've already repurposed Ektar once before. Ektra sounds better (to me, anyway) and there's no chance that film purchasers will be confused.
Re:Kodak Ektra by jrockway on Thursday October 20, 2016 @05:18PM (#12756264)
Yes, Ektar used to be their lens brand.

Ran out of words that started with "Eastman Kodak" I guess.