News for hackers. Stuff that matters.
Re:Kodak Ektra by jake-low on Thursday October 20, 2016 @04:41PM (#12755964)
Odd choice for the name, since Kodak also has a color negative film called "Ektar" [0] which is just a single transposition away from this new phone's name.

[0]: https://en.wikipedia.org/wiki/Ektar

Re:Kodak Ektra by pliu on Thursday October 20, 2016 @05:06PM (#12756174)
It's named after a classic Kodak camera model from the 40's

http://camerapedia.wikia.com/wiki/Kodak_Ektra

Re:Kodak Ektra by userbinator on Friday October 21, 2016 @07:05AM (#12759445)
They also have(had?) a line of slide projectors branded Ektapro, and a high-speed camera of the same name:

http://slideprojector.kodak.com/ektapro/kodak-ektapro-slide-...

http://www.electricstuff.co.uk/ektapro.html

Re:Kodak Ektra by 1123581321 on Thursday October 20, 2016 @04:43PM (#12755980)
How's it odd? It looks like they've already repurposed Ektar once before. Ektra sounds better (to me, anyway) and there's no chance that film purchasers will be confused.
Re:Kodak Ektra by jrockway on Thursday October 20, 2016 @05:18PM (#12756264)
Yes, Ektar used to be their lens brand.

Ran out of words that started with "Eastman Kodak" I guess.

Re:Kodak Ektra by provemewrong on Friday October 21, 2016 @04:01AM (#12758894)
Yeah, honestly it sounds like a misspelling.
Re:Kodak Ektra by eppeltert on Thursday October 20, 2016 @04:44PM (#12755988)
I'd call it apt rather than odd.