It's named after a classic Kodak camera model from the 40's
Re:Kodak Ektra
by userbinator on Friday October 21, 2016 @07:05AM
(#12759445)
They also have(had?) a line of slide projectors branded Ektapro, and a high-speed camera of the same name:
http://slideprojector.kodak.com/ektapro/kodak-ektapro-slide-...
Re:Kodak Ektra
by 1123581321 on Thursday October 20, 2016 @04:43PM
(#12755980)
How's it odd? It looks like they've already repurposed Ektar once before. Ektra sounds better (to me, anyway) and there's no chance that film purchasers will be confused.
Yes, Ektar used to be their lens brand.
Ran out of words that started with "Eastman Kodak" I guess.
Re:Kodak Ektra
by provemewrong on Friday October 21, 2016 @04:01AM
(#12758894)
Yeah, honestly it sounds like a misspelling.
[0]: https://en.wikipedia.org/wiki/Ektar