I can't help but find amusing their statistic that "30% of young people have been bothered by an ad in the last 12 months". I don't know about the UK, but at least here down south, the really disturbing ads are the official ones, particularly the safe driving campaigns. The Spanish ads in particular are often very graphic and gut-wrenching.

I do agree that apps (or videos) directed at children shouldn't show non-child-safe ads. I just don't see what does that have to do with the proposal under discussion.