You're right. I was thinking of EULA as just covering the license terms that end users have to accept before using software, which are not a negotiation, as opposed to special licensing terms that are negotiated (which I previously would have considered to just be "a contract"). But after perusing the wikipedia page on EULA, it does appear that specially-negotiated license terms are still a EULA, as EULA really just means a software license agreement.