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A comment on Show HN: TrueJob 1.0 – Pandora for jobs and data for everyone. Parent comment

Re:Show HN: TrueJob 1.0 – Pandora for jobs and data for ever... by Dangeranger on Wednesday October 19, 2016 @03:13PM (#12746802)
When someone invokes the "x for y" metaphore in a description it has always come off as lacking from my perspective. I don't want to think of you as an Uber for someIndustry, tell me in a clear short beautiful statement what value your company creates.
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Re:Show HN: TrueJob 1.0 – Pandora for jobs and data for ever... by strongai on Wednesday October 19, 2016 @03:37PM (#12746984)
The 'x for y' metaphor is actually a well-respected positioning technique in strategic marketing. You want your product or service to occupy a place in a prospective customer's mind. The easiest way to do that is to place it close to some things that are already in their minds. Creating an entirely new place is much more difficult when time and attention are limited.

Great book on the subject (Amazon link but I'm not an affiliate):

https://www.amazon.co.uk/Positioning-Battle-Your-Al-Ries/dp/...

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Re:Show HN: TrueJob 1.0 – Pandora for jobs and data for ever... by Dangeranger on Wednesday October 19, 2016 @11:50PM (#12749629)
Thank you for the recommendation. I'll have a look at that.
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