Re:The closest thing we'll ever get to an official Apple blog
by jkincaid on Saturday April 17, 2010 @10:20PM
(#1274182)
I suspect Apple's PR team plays a role in at least some of the email responses. The emails serve as a channel that's 'official' enough for people to take it seriously, without Apple having to bother with making an official announcement or giving a reporter a quote.
It also helps make the company seem more accessible ("hey, Jobs will answer an average Joe's email, he loves us!") when in reality Apple PR is notorious for ignoring the press unless it serves them.
For instance, I check HN a lot, and I used to check reddit a lot, and I've heard of perhaps only two of these emails. Most of them do not cast Jobs in an overtly positive light. It's a publicist's nightmare, basically, because they lose control of the image.
And Apple is all about image. I don't know, I just think that there will be a lot of internal pressure on Jobs to stop emailing people who may go and repost the conversation verbatim. He might not stop, we all know that Jobs has a general contempt for business-as-usual and does what he wants, but making a thing like this just seems to kind of be "looking a gift horse in the mouth", as it were, because most CEOs have the sense not to even try personal responses to customer complaints or feedback for the reasons mentioned in this post.