Response from Google Tech Lead, Re: “Google May Be Stealing Your Mobile Traffic”

Re:Response from Google Tech Lead, Re: “Google May Be Steali... by yoz-y on Tuesday October 18, 2016 @03:06AM (#12732660)

According to AMP documentation anybody can build an amp cache. But probably nobody did so yet. Also google will most probably link only their cache from the results. But it seems possible that you could build an AMP CMS that would use the advantages only for you, although I do not see much interest over well written HTML.

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Re:Response from Google Tech Lead, Re: “Google May Be Steali... by xg15 on Tuesday October 18, 2016 @12:59PM (#12736450)

I agree. You'd have fast-loading pages - but you can get that by just writing decent HTML. What you likely won't get is Google's preferred handling in search results.

The one upside I see is that Google-moderated AMP pages might push ad networks and library developers to develop less bloaty solutions to stay compliant. Those solutions might make it easier to develop regular non-bloaty pages as well.

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Re:Response from Google Tech Lead, Re: “Google May Be Steali... by yoz-y on Thursday October 20, 2016 @01:48AM (#12749982)

I think that it is easier to develop a non bloated page even today. But the problem is that the competition got extremely fierce and the ad networks absurdly data obsessed (without much proof that the targeting works).

I wonder whether we can get to a sane level now. Consumers do not seem to be prioritising sites with less bloat (otherwise there would already be a trend for leaner pages). Those who care probably use ad blockers and aren't the target demographic anyway.

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