So, they've thought it through and decided now is not the time... why? Why not get in there while Playstation is getting in there. I guess they aren't really a games company, yet the iPhone and iPad are both great for casual games. So maybe that's not the reason. Could be that there is something better in the pipeline (hololens) or that VR isn't consumer ready yet.
From Tim Cook's statement it seems pretty clear that they're going to wait until they can do AR glasses, which also fits their anti-nerd brand strategy. AR is more social, more human.
Although when the standalone Google/Oculus headsets hit next year I suspect people will be surprised how well they sell. The mobile VR app ecosystem should hit puberty around then. Assuming Oculus/Google can hit a $600 price point I think we'll see an iPod-like growth curve in that category, which would lure Apple into the market for sure.
and that means VR will have a larger market ?
If the car looks just as clunky as the Apple watch, I think people will not be very excited.
It looks like they are still working out the compelling solution to electric vehicles and so there's no reason to talk about it before they have a product ready.
So what you're really saying is that Apple is waiting for other technology companies to come up with something new so that they can take that idea, put their spin on it, paint it white and announce their next big thing.
It's not over yet, but they need a cultural shift back toward the light.
After the candy imacs i think much of their tech is bought.
Best i recall at least the iPod firmware, iTunes, the iPhone multitouch tech, and even Siri was startups Apple bought and internalized.
What I think Apple lacks at the moment, is any new just-mature technology on which to base its 'next big thing'. That's not to say Steve Jobs didn't have a huge roll in making all their previous products a big hit, just that there is nothing new on the scene at the moment with which to craft a break through tech hit.