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A comment on Google May Be Stealing Mobile Traffic. Parent comment

Re:Google May Be Stealing Mobile Traffic by spiderfarmer on Monday October 17, 2016 @06:58AM (#12723973)
What's stopping Google from promoting fast webpages without AMP? I have spent weeks improving load times for my websites, with A A A A A ratings op webpagetest.org as a result. AMP is just a fraction faster, why should I have to create a seperate AMP version?

Also, my websites are essentially all dynamic content. People come for the comments, like on HN. I gues I'll have to use some cache-busting javascript if Google caches my content?

[ Parent | on HN ]
Re:Google May Be Stealing Mobile Traffic by jasoncartwright on Monday October 17, 2016 @07:22AM (#12724070)
They do promote fast pages: https://webmasters.googleblog.com/2010/04/using-site-speed-i...

"we've decided to take site speed into account in our search rankings"

[ Parent | on HN ]
Re:Google May Be Stealing Mobile Traffic by jonknee on Monday October 17, 2016 @11:56AM (#12726197)
Sure, but then they put a lightning bolt next to any AMP page, even if your non-AMP page is faster.
[ Parent | on HN ]
Re:Google May Be Stealing Mobile Traffic by spiderfarmer on Tuesday October 18, 2016 @06:14AM (#12733224)
I really doubt that that factor has any real influence on ranking. In my niche there are notoriously slow websites at the top that aren't even responsive in some cases.

Just like the promised benefits of HTTPS. I have yet to hear about a case where search traffic increased after switching to HTTPS.

[ Parent | on HN ]
Re:Google May Be Stealing Mobile Traffic by ryanobjc on Monday October 17, 2016 @01:20PM (#12727044)
The AMP Cache is an option that you can opt in to. The wordpress plugin by default opts in. The author said as much.

The problem isn't that Google "steals" traffic in the sense it's going against the wishes of the site publisher, but that the author didn't know what he was buying in to and thus was surprised.

There is the other thing which is the AMP Cache is probably more local and faster than your site. Small sites usually dont use CDNs so there it is.

[ Parent | on HN ]
Re:Google May Be Stealing Mobile Traffic by gergles on Monday October 17, 2016 @03:12PM (#12728287)
No, it is not optional. If you publish a valid AMP page and Google finds out about it, it will be cached.

https://developers.google.com/amp/cache/faq

> Can I stop content from being cached?

> No. By using the AMP format, content producers are making the content in AMP files available to be cached by third parties. For example, Google products use the Google AMP Cache to serve AMP content as fast as possible.

[ Parent | on HN ]
Re:Google May Be Stealing Mobile Traffic by spiderfarmer on Thursday October 20, 2016 @06:32AM (#12751115)
So cache-busting Javascript will be needed, which will kind of defeat the purpose.
[ Parent | on HN ]
Re:Google May Be Stealing Mobile Traffic by spiderfarmer on Thursday October 20, 2016 @06:31AM (#12751111)
> Small sites usually dont use CDNs so there it is.

I think it's easier to use a CDN like CDN77 than to convert the average site to AMP.

[ Parent | on HN ]