Twitter's Dorsey Rallies Staff Around Independent Strategy in Internal Memo

Re:Twitter's Dorsey Rallies Staff Around Independent Strateg... by firasd on Tuesday October 11, 2016 @09:17AM (#12684065)

I've been making an app that filters Twitter[1] and I've been realizing, from the kind of people who are positively reacting to screenshots and want to use it, that there's an interesting phenomenon in services that aren't necessarily "mass audience" but still engage an "influencer audience." Let's say you make an app and it doesn't become like Youtube where random shepherds are on it all day. But the President and Ellen DeGeneres use it every day.

How do you value that? Maybe not in the Facebook metric of Monthly Active Users?

[1] Think Nuzzel for tweets https://twitter.com/firasd/status/781602728728469504

[ Parent | on HN ]

Re:Twitter's Dorsey Rallies Staff Around Independent Strateg... by twoodfin on Tuesday October 11, 2016 @09:39AM (#12684237)

The last episode of The Talk Show[1] spent a while discussing just this point, that it was a mistake for Twitter to accept MAU as a benchmark of their success early on, since it didn't capture the value of the specific users they were attracting.

Guest Matthew Panzarino also made the observation that Twitter's audience goes beyond active users: Millions of people who will never use Twitter will still see tweets every morning on SportsCenter. How to use that reach across media to make money is, of course, an open question for Twitter or a potential buyer.

[1] https://daringfireball.net/thetalkshow/2016/10/06/ep-169

[ Parent | on HN ]

Re:Twitter's Dorsey Rallies Staff Around Independent Strateg... by intoverflow2 on Tuesday October 11, 2016 @12:29PM (#12685913)

> since it didn't capture the value of the specific users they were attracting

Can't take feedback like this seriously coming from someone like Gruber with a disproportionately high follower count from being an early adopter.

Only people Twitter as a company and Twitter the service/apps/concept seems to actually benefit are these early adopters and journalists.

Average person has a completely different experience with the service than these people.

[ Parent | on HN ]

Re:Twitter's Dorsey Rallies Staff Around Independent Strateg... by perseusprime11 on Tuesday October 11, 2016 @08:56PM (#12689699)

Treat tweets like display ads and charge them based on tweet impressions and clicks.

[ Parent | on HN ]