The irony!
Look at Toyota's unintended acceleration issues as a good example. Has it really impacted them many months on?
Since the flagships are all pretty close these days, it will be more challenging to get them back due to the upgrade cycle.
40% of Android users upgrade as soon as provider allows (usually every 2 years) while 58% wait until their current phone dies or becomes obsolete. [1]
[1] http://www.forbes.com/sites/niallmccarthy/2015/07/09/how-oft...
http://www.smh.com.au/nsw/95yearold-woman-rescued-from-samsu...
http://www.smh.com.au/business/retail/samsung-overhauls-wash...
Second link claims 49 fires in 3.5 years
This was on the local news where I live: http://www.wfaa.com/news/samsung-washing-machine-explodes-in...
Nobody in the UK has a top-loader, which I suppose is why it hasn't been that public here.
One phone will not kill this.
Having just bought a new Samsung washing machine, the story that they are exploding seems to have passed me by.
I'm not a fanboi - I'm typing this on a Nexus 6 and considering another motorola next - I just think that saying this might be fatal is somewhat silly.