Attractiveness overall seems a more valued trait in women, though, to a rather catastrophic degree. I think men should be allowed to use makeup, and I think the small amounts that would help others wouldn't notice, but, overall, I don't think the fact that women are supposed to constantly worry about their makeup or their hair or their fashion so disproportionately is an advantage. I got the impression that men don't wear makeup mostly because it doesn't really matter. That's a lot of time better spent doing almost literally anything else.