IT infrastructure has nothing in common with this aside from ISP.
Really, given that this is a market that is growing double digits by year, the amount by which amazon dominates it is shocking.
And that is in a market that is still growing rapidly. For Facebook/Whatsapp this is even more obviously not true. Facebook even failed to leverage its social network monopoly to establish its messenger against insurgents, simply because they were a bit late.
The idea that economies of scale make it impossible for a company to never face competition is ridiculous. The only thing that can do that is govenment protectionism.
Along with economies of scale is the opposite effect: the inefficiency of bureaucracy and having competing interests between business units.
Being large isn't the magical unicorn you think.
Sooner or later the IT infrastructure companies will need to be regulated like infrastructure providers.