Twitter Shares Slump After Report Says Google Won’t Make a Bid

Re:Twitter Shares Slump After Report Says Google Won’t Make ... by aedron on Thursday October 06, 2016 @04:43AM (#12651011)

Hence why they have so much "free" advertising - they likely have a massive department swarming every major media outlet to create and maintain partnerships, i.e. the little Twitter mentions that you see on TV.

I don't know if these kinds of deals cost Twitter money directly (I wouldn't be surprised), but I'm sure their marketing department is the most expensive operation they have.

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Re:Twitter Shares Slump After Report Says Google Won’t Make ... by bushiwo on Thursday October 06, 2016 @10:08AM (#12652534)

I personally know a few people on their media team, the ones responsible for these relationships, and it sounds like they have 1-3 people per genre (tv, music, government), at least in the US. The amount of media they get on television alone is likely worth multiples of that if you think how expensive it is to buy tv spots, even if you try to normalize for the "Twitter shout outs." Maybe a lot of resources, but nothing compared to the engineering.

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