Because, we must always speak of Apple and Google in binaries, as everything is always one or the other.

Chocolate and Vanila, Male and Female, Apple and Google. All these things are binary, and are always inversely related to one another.

/s

Dimensions and directions are useful for describing stuff, though

You're of course correct that it doesn't justify the questionable actions. But it shows that it's a much bigger problem than one company... Is there some reason such issues happen all of these multiple companies? Can we do anything about that so that other companies don't also start doing this?