> I would be more worried about smaller companies with shadier practices and lower security standards holding my personal information.
True, I don't mind Google today, but what about tomorrow? What about N years from now when they have failed to hit their financial targets 2 years running. Will that company have the same set of standards as the one today?
The reality is that once you've given up your privacy there is no getting it back.
For me the real problem is that large and trusted companies like Google are softening the public perception of what privacy should be and making it easier for smaller and more malicious companies to abuse the trust that Google and others generate.
"Google has top notch practices in my opinion regarding privacy."
Google might handle the data it collects better than other companies, but it would do much better still if it didn't collect any personal data at all.
Hands off my data, Google!
Example: "Intuit’s TurboTax stores highly detailed financial data for millions of users who import their W2s, their banking data, info about their mortgages and more. Right now, all of this data is locked into TurboTax, but the company is now thinking about how it can do more with it by giving its users the option to share this data with reputable third parties." ... https://techcrunch.com/2016/09/22/intuit-wants-to-turn-turbo...