Other people's happiness metrics work differently, and all popular web services are popular precisely because they satisfy the unconscious desires of the majority of people.
I wonder what is then causing inefficiency when we read restaurant's menu and can't decide what we will have.
I'm with those who think we make choices and decisions far less often than we think, but that we still do make them.
this is like absolutely full on plugged into the matrix world. and we're living right in it.
these guys are like the ones who've taken the red pill, and gone on to find out how far the rabbit hole is going.
(edit: i'm even more intrigued by the possibility that the future is not just the matrix singularity, but an oligopoly of several large singularities, all fighting to plug us in)
"I ordered this burger because I was hungry and it tastes good" vs "I ordered this burger because Google was able to successfully predict that I would be receptive to having burgers, or the idea of burgers, placed in my environment"