Meanwhile actual geeks and hackers will be fine, because we'll have used our intuitions about these things to choose privacy conscious alternatives to mainstream technology.

In addition to which it is increasingly the case that 'privacy' is regarded as an elite thing, and thus will ultimately be sought after by less educated classes. Like how green lawns used to be for the rich to show off that they didn't need to grow crops to survive and now everybody has them and doesn't know why.

Remember Hillary Clinton and the emails. Remember Colin Powell and 'why can't I use my pda in this highly secure area'. These people are the dinosaurs, and in the business world if you're not hack-resistant you're going to go bust.

tldr;

> I'm not sure what it would take to get more people to really care

Their interests get attacked or violated. That is what.

Did you intend two write 'Colin Powell'?