Even then, we have 'nanny-cam'.
Meanwhile actual geeks and hackers will be fine, because we'll have used our intuitions about these things to choose privacy conscious alternatives to mainstream technology.
In addition to which it is increasingly the case that 'privacy' is regarded as an elite thing, and thus will ultimately be sought after by less educated classes. Like how green lawns used to be for the rich to show off that they didn't need to grow crops to survive and now everybody has them and doesn't know why.
Remember Hillary Clinton and the emails. Remember Colin Powell and 'why can't I use my pda in this highly secure area'. These people are the dinosaurs, and in the business world if you're not hack-resistant you're going to go bust.
tldr;
> I'm not sure what it would take to get more people to really care
Their interests get attacked or violated. That is what.
Did you intend two write 'Colin Powell'?
So far I haven't seen much, but based on my limited experience I believe customers are going to continue handing over their data to Google and Facebook in exchange for personalised services.
The truth is, the only times my smartphone has actually felt smart is when Google has been mining my information from various services (mainly Gmail and Calendar) and presented it to me at correct time, enhanced with other information they have gathered from web.
I don't think there will be any major backslash from consumers. The old comparison about boiling frog applies here.