Literally the first time I've heard someone say that about the recent state of Windows outside of Microsoft PR.
Personally, for me it's just Windows 7 with better looks and great touch screen support. I know no better OS with decent touch screen support. I really like using the touch screen. You Macbook people don't know what you're missing (but I guess that OLED touch-bar thing is going to get you halfway there, pretty cool).
My laptop is basically an iPad Pro but with a much more powerful OS (for stuff like development, especially).
Sure, there have been some "1 step forward 2 steps back" moments, but in total the general reaction from actual users have been quite positive.
Right after that, my Fortune 250 bought a Select Agreement, and a sales rep came in to explain it and answer questions. I asked why the best price the company could buy Office 95 for was $400, when I could buy it online for half of that, and she explained that it was illegitimate. She explained that it HAD to be. Microsoft simply did not sell that software any cheaper than an A-level Select Agreement (or whatever it was).
I didn't have someone's copy of a CD with a hand-scrawled black marker label. I had an actually-stolen physical product. I realized I couldn't trust anyone online, really. Selling it for half price, with the cable, instead of, say $20, was the key to making it look legitimate.
It was the last of a lot of straws. After this, I made Linux my desktop OS, and ran it for 19 years, till I switched to Mac a few years ago.
http://curia.europa.eu/juris/document/document.jsf?text=&doc...
Second I did not touch the legal aspect, just stated what the EULA contains and that it might be enforced by technical means. The law has its differences all over the world, so let's not go down that rabbit hole.
Here is another (regional) EU court result concerning exactly OEM Microsoft licenses, Microsoft didnt appeal further.
https://www.usedsoft.com/assets/Law/usedSoft-PM-Urteil-LG-Ha...
http://www.guytechie.com/articles/2010/2/25/how-slp-and-slic...
That's not to say there aren't ways around that, but it might be on a different level than just selling an OEM license.
Dates back to at least XP with Windows. The string that was checked in XP was very simple and later versions were digital certificates. Windows 10 OEM (started with 8 iirc) use per machine fingerprinting and have individual keys.
https://en.wikipedia.org/wiki/System_Locked_Pre-installation
System builder licences are fairly cheap but the EULA for them state that they are for putting on a new machine and selling that hardware on, if your building a machine for yourself you need a standard licence.
As for the cheap licences found on sites such as Kinguin. Speculation is a number of keys on these sites come from stolen CC's. Buy keys from legit sites with stolen Cc, sell the codes on Kinguin/G2A. Legit store is hit with charge back once CC holder realise they had their card has been used. It's been a fairly regular complaint in the indie games industry http://tinybuild.com/g2a-sold-450k-worth-of-our-game-keys
FWIW i found a much cheaper pro license (around β¬40, iirc) by using some product comparison sites. Basically, even though it's 2016 you can actually buy software from webshops the way you'd order hardware or shoes, and many of these shops also sell Windows 10 Pro licenses. Somehow, they're often much cheaper than what MS sells in their own store. Completely nuts if you ask me, but ok. All you get after you pay is a text file with a license code, but that's also all you need.
I still think it's insane that MS, who so badly want developers to come back to their platform, force you to be on Pro for a lot of useful stuff (including running the WinPhone emulator (!)). This disqualifies nearly all nice laptops you can buy at a good price point, unless you subsequently go through the trouble of manually finding, buying, and entering a Pro license like I did.
If anyone from MSFT is reading this: fix this! I can't walk into a store, buy some nice cheap Asus convertible, and just start coding Windows Mobile apps, and that's stupid. Your OS is getting better again, WSL is promising, we all love how badass you've been with cross platform .NET and VS Code and getting Node.JS to work great on Windows, but you're really scaring people away here.