If it's ever going to happen we need to move forward. Going to the moon was great but we've stalled since then.
We talk about jobs ending. We'll space research and development is a fertile ground for new jobs.
People who don't agree with you about it being a worse place to live than Earth in almost every regard might want to live there. I don't think Mars is a "worse" place to live than Earth in general, though it's certainly more challenging to live there. On Earth, humans have lived everywhere it's possible to live, not just where it was easy.
Antarctica was uninhabited until comparatively recently not because it isn't a nice place to live, but because without modern technology it's basically impossible to live there. The Sahara has been inhabited for thousands of years.
The Andes and Tibet are places which are so hard for humans to live in that the populations there have genetic adaptations to help them survive the low-oxygen environment. I mention that not to suggest that Martians might evolve the ability to breathe Martian are, but that humans haven't allowed mere inhospitability to stop them living in a place: history tells us that if it's possible to live somewhere, people will live there.
Depends which parts of Sahara, some are certainly livable.
Mars is a lifeless desert and you'd be mostly stuck inside anyway to avoid radiation. But maybe the goal of building a self-sustaining colony would give the people a clear purpose that would offset the discomfort.
By the way, I'm a big SpaceX fan and I hope there will be an outpost on Mars, but a self-sustaining city is just unrealistic, sadly.