I think if climate friendly options were available in more chassis options and body styles, people would adopt them faster. I think people want to do the 'right' thing in switching to an EV/hybrid option, but there isn't a climate friendly, cost effective pickup/SUV option available.

Tesla has the right idea in offering a low cost EV option that doesn't look stupid with the Model 3. If there were Camry/Corolla and Accord/Civic EV options with the same off-the-lot price tag and same exact body style available, I think we would see more widespread adoption.

Additionally, if we were to see more electric utility vehicle options available with body styles identical to the gasoline powered ones we see on the road today, I believe that would capture another large swath of consumers. Of course, this hinges on the manufacturers to offer these options in spite of their gasoline producer friends urging them not to.