This is a highly computer driven field, with tons of computer scientists working in genomics. This aspect is not something where they're any more likely to have interesting results than any of the academic labs around the country that are driving machine learning methods and working closely with those that are developing machine learning methods.

Far more interesting is the data the Color will collect if they grow a customer base, which is not something that many researchers have access to. However, if they're only collecting features and not the labels (cancer incidence) then it's pretty boring data.