Of course, some companies see IT in a more strategic light so software development is robust and they do look for talented developers. A mid-sized financial company, I was employed at 12 years ago, wanted custom finance packages. At one time, Fidelity had a separate business unit that was IT R&D: I'm not sure if it still exists. Nowadays I believe they are the minority.
It's the task-switching and firefighting elements of that position which tend to dominate, and which I've found increasingly untenable (at least to my own personality) with time. I need the long, clear timeblocks in which I can actually think.
(I also caution them that some likes and dislikes won't be known until they've been in the field a few years.)
I spent too many years being frustrated by this lack of understanding and outright denial. After all, we're in IT, don't we all want to produce really great software to help people?
Recently I had to admit to myself that the answer to the above question is "No". Often a timely good solution beats out a future great solution in the minds of people who thrive in in-house IT. They accept good enough and have no qualms about a vendor providing it.
[EDIT: spelling correction]
http://blog.mathed.net/2011/07/rysk-erlwangers-bennys-concep...
I know plenty of people who somehow manage to make it all the way through an undergrad degree without ever really getting programming. They then managed to get a low-skill job at a low-caliber employer, where they produce bad code, poorly. But because even bad employers need code these days, they manage to maintain a job in programming despite never really understanding it on a fundamental level. Unfortunately, in such an environment it can be hard to ever improve since you rarely have competent coworkers (and the ones you do have quickly leave).
It might just be a matter of time, but only if you frame it that some people get it really quickly and others take forever. Ultimately, I think programming performance correlates very highly with IQ. Otherwise I really don't see any coherent explanation for why I should be able to out-program someone who started programming before I was born.