My startup has a ~$50 / mo Kafka ETL system hooked up to a few things and it seemed like a good candidate to move to hosted. But if your small clients are $1000 / mo... Noooope, not our scale! Good thing I saw this post or I might have spent a lot of time trying it out.
At small scale Alooma probably is an overkill.
Here is a short write-up from one of our co-founders for when it starts to break: https://www.alooma.com/blog/building-a-professional-grade-da...
2) On a different topic. There is one thing I'd like to see that would put you at a great advantage over all competitors: The ability to have the tracker appears under my own domain like "stats.mysite.com/whatever".
Right now all client-side javascript scripts are expected to reside on a unique address and it's impossible to change (i.e. alooma.com or google-analytics.com/analytics.js or segment.com). The unique address are systematically blocked by all adblockers.
There was just one huge issue: Where is the price tag?