Re:The Death of the Telephone Call: 1876–2007
by seanp2k2 on Saturday September 24, 2016 @03:42PM
(#12572283)
They didn't support multiple platforms for the same reason Blackberry's BBM was a Blackberry exclusive; platform lock-in. I have iMessage and I love using it with people I text regularly. It still works for SMS, but it's a degraded experience. There are tons of other options now, but I still use iMessage the most since it's the best-integrated messenger on iOS, and they'll keep it that way with things like private APIs + total control over the App Store.
More of my friends are calling than in 2007 when it was texting, IM and then the mass rush to Facebook. Quite a few are now cutting down Facebook, a couple have left completely.
Maybe it's an age thing, but I find a 30 min call much more effective at "topping up the friendship" than any number of minutes online chat. I had a very early ICQ, and no end of IM since, but since smart phones the fragmentation has got so ridiculous I rarely bother. I think I'd need to install about 10 with 2-5 contacts in each to cover most and miss everyone using iMessage of course (never did understand why Apple didn't release for multiple platforms).