At least Apple acknowledges all of this quite transparently, in a way I haven't seen any other comparable company repeating so far. That is of course not taken into account because it would ruin a narrative that, although inflated and mostly debunked, still addresses the expectations of a wide readership.

Apple looks like it cares on the surface but doesn't do deep, effective due-diligence of its suppliers and subcontractors. It's pure cognitive dissonance and confirmation bias if Tim Cook cannot accept the realities of gravity and virtual-slave workers lacking sleep and committing suicide.

Plus, there are the related, complex issues of people risking their health and their lives to mine raw materials for electronics.

It's not just Apple, but industry-wide and each major company must be forced either by customers, unions and/or governments to not make the planet uninhabitable nor egregiously exploit workers.

http://bbc.co.uk/programmes/b04vs348

http://www.bbc.co.uk/news/business-30532463

http://www.telegraph.co.uk/technology/apple/11303052/Apple-w...

Accepting and not doing much about it is just a great marketing play isn't it.

Apple makes descent phones but I think the headphone thing is a big enough deal for me that I'll probably switch to something else.