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Re:Show HN: Lemonade – the world's first P2P insurance company by Jarwain on Wednesday September 21, 2016 @10:25PM (#12553887)
They're capitalizing on the lack of trust people have for typical insurance companies. Even though a claim "should be" paid out based on the veracity of the claim, I think there's a population that doesn't trust the insurance company to operate this way.
Re:Show HN: Lemonade – the world's first P2P insurance company by kateho on Thursday September 22, 2016 @01:07AM (#12554518)
I'd agree with that. There's a general feeling that people are surprised when their insurance companies pay out/cover some big cost (like rot), rather than it just being part of life. That says something about how much we trust existing insurance companies.