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A comment on Say hello to Google Allo: a smarter messaging app. Parent comment

Re:Say hello to Google Allo: a smarter messaging app by croddin on Wednesday September 21, 2016 @01:34PM (#12550378)
That's what Google Labs was. If they had kept Google Labs and released some of these products under that brand, people might not be as worried about them killing the full-fledged Google projects when experiments are ended.
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Re:Say hello to Google Allo: a smarter messaging app by aji on Wednesday September 21, 2016 @03:46PM (#12551577)
eh, Google Labs is still very obviously Google though. the idea would be, for each new product, to create an entirely new brand with no obvious connection to Google, that Google could later bring on full time if they decide they're ready to commit

for example, "Google Allo" could have just been released as "Allo", separate website and everything, and if Google feels it's working out and is the future of their messaging platform, eventually officially bring it in to the Google ecosystem. sort of like a buyout

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Re:Say hello to Google Allo: a smarter messaging app by Pxtl on Wednesday September 21, 2016 @05:54PM (#12552617)
Use the Nexus brand for them. It's not like they're using that anymore.
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