News for hackers. Stuff that matters.

A comment on Search Results are officially AMP’d. Parent comment

Re:Search Results are officially AMP’d by johnward on Tuesday September 20, 2016 @05:03PM (#12543409)
Is that behavior not eventually used to influence ranking? If users continue to click AMP results more often than non-AMP I'm pretty sure the google algorithm will start favoring AMP.
[ Parent | on HN ]
Re:Search Results are officially AMP’d by dragonwriter on Tuesday September 20, 2016 @05:12PM (#12543476)
> If users continue to click AMP results more often than non-AMP I'm pretty sure the google algorithm will start favoring AMP.

Perhaps, but, by the same token then, if users find AMP UX to be a bad tradeoff, and tend to click AMP results less often than non-AMP, the algorithm will start to penalize AMP.

[ Parent | on HN ]