I think you're wrong about one thing. You see, you always think of the greater good as you define it. However, watching a football star is the desire of many, and they pay money for it, so the football star is in fact doing it for the greater good by entertaining many. Capitalism moves in the direction of where the money is - and the money is in things people want. So capitalism is a most efficient machine to produce things for the greater good. Any other definition of 'greater good', i.e. yours, would have to be forced on them by the force of law and ultimately, threats and violence.