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Re:Show HN: I invented a caffeinated toothpaste by nappy on Thursday September 15, 2016 @01:31PM (#12508070)
I wrote a longer comment about this below, but the essential reason is: if I made fluoride a product requirement, I wouldn't have gotten to a release. It would have added a huge expense.

Additionally, fluoride is much more important for children. As enamel is forming, fluoride interacts with it and strengthens it. Adults need far less (threshold dose effect) and for most people in the United States, they likely get enough in the water. I also figure this is a toothpaste you'll use in the morning, and another fluoridated one in the evening. You can also use a fluoridated mouthwash.

At some point, I would love to introduce a fluoridated version.

Re:Show HN: I invented a caffeinated toothpaste by BorgHunter on Thursday September 15, 2016 @01:38PM (#12508139)
This is fair. I do think this should be a bit more prominent, though, because when I hear "toothpaste", I tend to assume it is fluoridated. Unfluoridated toothpaste is unusual enough that it should probably be called out right on the front of the box/tube, whereas right now it's kind of buried in a FAQ.

Good job getting this off the ground, and best of luck with it.

Re:Show HN: I invented a caffeinated toothpaste by nappy on Thursday September 15, 2016 @02:31PM (#12508559)
Much appreciated! Based on this comment and others from HN, I think I'm going to add a whole section for Formulation/Ingredients, show the full label, talk about the process etc. Thank you again!
Re:Show HN: I invented a caffeinated toothpaste by koytch on Thursday September 15, 2016 @06:00PM (#12510194)
As a guy living in Europe, it seems more logical to drink unfluoridated water and use fluoridated toothpaste, but that's America over there… Cool idea, for sure.
Re:Show HN: I invented a caffeinated toothpaste by jamiepenney on Thursday September 15, 2016 @06:28PM (#12510375)
For children, it works better in the water as you're trying to get flouride to the developing adult teeth rather than their baby teeth.
Re:Show HN: I invented a caffeinated toothpaste by koytch on Thursday September 15, 2016 @07:14PM (#12510641)
You may be right, but as I get it, the entire American population gets to drink fluoridated tap water, not only children. A stinking Commie plot, if I ever saw one.
Re:Show HN: I invented a caffeinated toothpaste by msane on Thursday September 15, 2016 @06:38PM (#12510449)
If that's the case you shouldn't misrepresent why you don't have fluoride
Re:Show HN: I invented a caffeinated toothpaste by PieterH on Thursday September 15, 2016 @05:01PM (#12509789)
If your formula is simple enough, listing it on the box might be good marketing.

I really like the idea of caffeinated toothpaste. It is simple & brilliant and I hope you succeed with this.

Re:Show HN: I invented a caffeinated toothpaste by ryandrake on Thursday September 15, 2016 @06:44PM (#12510490)
As someone with a kid, who lives in one of those towns where the crazies managed to prevent water fluoridation, I'm always looking at toothpastes to make sure they contain it.
Re:Show HN: I invented a caffeinated toothpaste by justinlardinois on Thursday September 15, 2016 @06:04PM (#12510215)
That's clever of you to spin the lack of fluoride as a benefit. It'll satisfy people who are paranoid about fluoride, and people who aren't probably don't care.
Re:Show HN: I invented a caffeinated toothpaste by msane on Thursday September 15, 2016 @06:43PM (#12510477)
Yay marketing! I feel inspired to remove expensive healthy ingredients from other products.
Re:Show HN: I invented a caffeinated toothpaste by bjterry on Thursday September 15, 2016 @09:39PM (#12511343)
Healthy ingredients have been removed from most foods, and for very similar reasons. It's not a product requirement for a burger bun to include wheat germ, for example, so it is removed to reduce cost and balance with other product requirements (eg lower cost, improved flavor, shelf stability).
Re:Show HN: I invented a caffeinated toothpaste by justinlardinois on Friday September 16, 2016 @03:55AM (#12512542)
If the alternative is not having a profit margin, why not?
Re:Show HN: I invented a caffeinated toothpaste by msane on Monday September 26, 2016 @11:21PM (#12587229)
Ethics?
Re:Show HN: I invented a caffeinated toothpaste by frozenport on Thursday September 15, 2016 @07:54PM (#12510869)
Could you do something clever like mix this isn't regular toothpaste? Perhaps by having a special dual tube, toothpaste holder?