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Re:Show HN: I invented a caffeinated toothpaste by DiabloD3 on Thursday September 15, 2016 @01:09PM (#12507869)
Your website does not contain a list of ingredients, nor do you show photos of your box with government required disclosures on it.

You admit that your toothpaste does not have fluoride, but does it contain SLS, propylene glycol, DEA, glycerin, hydrated silica, or artificial sweeteners? If so, please discontinue your product or change your formula. None of those ingredients are safe for use in toothpaste and help cause tooth damage and decay.

Re:Show HN: I invented a caffeinated toothpaste by Bartweiss on Thursday September 15, 2016 @01:17PM (#12507934)
With the comments about "fighting plaque like leading brands", I'm actually curious whether this is legal. I believe the active ingredients disclosure box is mandatory, although possibly it's on the face of the box we can't see.

I see that the toothpaste is legal (white-labelled from an approved factory), so this is just a labelling question.

Re:Show HN: I invented a caffeinated toothpaste by yuvipanda on Thursday September 15, 2016 @01:46PM (#12508192)
From a comment[1] elsewhere in thread, looks like they removed fluoride to avoid higher FDA scrutiny. Not sure what that means for labeling.

[1]: https://news.ycombinator.com/item?id=12507965

Re:Show HN: I invented a caffeinated toothpaste by Bartweiss on Thursday September 15, 2016 @02:06PM (#12508369)
That may well be the only 'active' ingredient in some toothpastes, since the rest is mostly just a scrubbing aid.
Re:Show HN: I invented a caffeinated toothpaste by nappy on Thursday September 15, 2016 @01:40PM (#12508157)
Point well taken! The label and full listing of ingredients will be going up there. Sorry for this omission and thank you for this comment!
Re:Show HN: I invented a caffeinated toothpaste by PieterH on Thursday September 15, 2016 @05:03PM (#12509814)
Making the list of ingredients a 1st class citizen on the box could be good marketing, if the list is simple enough. I'd certainly like to see it.
Re:Show HN: I invented a caffeinated toothpaste by reitoei on Friday September 16, 2016 @05:19AM (#12512785)
Highlighting the lack of fluoride in the product will definitely appeal to the anti-fluoridation nut jobs out there.
Re:Show HN: I invented a caffeinated toothpaste by cheeze on Thursday September 15, 2016 @01:18PM (#12507949)
Piggybacking on this - Have you had any endorsements from dentists or medical professionals that this is safe to use?
Re:Show HN: I invented a caffeinated toothpaste by distantsounds on Thursday September 15, 2016 @01:20PM (#12507981)
Yeah, my wife can't have SLS in her toothpaste at all. It'd be great to have an ingredients list somewhere.
Re:Show HN: I invented a caffeinated toothpaste by KMag on Friday September 16, 2016 @04:41AM (#12512669)
What's wrong with artificial sweeteners in toothpaste? Do they absorb quickly enough through the oral mucosa to spike insulin levels? Are the oral bacteria able to metabolize them?
Re:Show HN: I invented a caffeinated toothpaste by infinityplus1 on Thursday September 15, 2016 @11:06PM (#12511574)
I use Pepsodent and it contains hydrated silica. Why is it not safe?
Re:Show HN: I invented a caffeinated toothpaste by simcop2387 on Friday September 16, 2016 @03:00AM (#12512347)
My guess would be that it's too hard (Mohs scale) and erodes the enamel. Hydrated silica is essentially sand
Re:Show HN: I invented a caffeinated toothpaste by infinityplus1 on Friday September 16, 2016 @05:49AM (#12512875)
So what is the recommended toothpaste? Any ideas?
Re:Show HN: I invented a caffeinated toothpaste by DiabloD3 on Friday September 16, 2016 @12:15PM (#12515051)
Either make your own with coconut oil, baking soda, and bentonite clay, or buy a premade one like Earthpaste.
Re:Show HN: I invented a caffeinated toothpaste by omgdlight on Sunday September 18, 2016 @04:12PM (#12526991)
Where can I actually get toothpaste without this stuff? I looked for one without hydrated silica last time I was out shopping for toothpaste, but didn't actually see one