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A comment on Adblock Plus now sells ads. Parent comment

Re:Adblock Plus now sells ads by ceejayoz on Tuesday September 13, 2016 @11:26AM (#12489084)
None of those situations are very comparable.

TV is paid on viewership numbers. Newspapers are paid on circulation. Gliding past ads on a site is factored into the CPM values. Books in a library are paid for and covered by the first-sale doctrine.

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Re:Adblock Plus now sells ads by greenshackle on Tuesday September 13, 2016 @11:56AM (#12489431)
They are completely comparable.

You don't think people who change channels to avoid ads/who use DVRs is factored into the price per viewer for TV ads?

Your individual impact might be harder to track than with ad-blockers, but on the aggregate you are driving down the price per viewer by switching on channels during ads, using DVR, etc.

(Imagine a world where 100% of people used a DVR and skipped ads. Obviously the price of TV ads would plummet. By using a DVR you are contributing to making our world, that world).

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