Switching Costs in Software Development

Re:Switching Costs in Software Development by mgberlin on Tuesday September 13, 2016 @10:45AM (#12488680)

I'm not at all following the argument that being cognizant of switching cost should lead one to choose the underdog. Am I missing something?

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Re:Switching Costs in Software Development by driusan on Tuesday September 13, 2016 @01:12PM (#12490264)

The argument is that if no one chooses the underdogs, then eventually there'll be a monopoly and no choice, regardless of switching costs..

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Re:Switching Costs in Software Development by christophilus on Tuesday September 13, 2016 @10:59AM (#12488837)

I think he's saying, if no one chooses the underdogs, the overdog (e.g. Amazon) will have a monopoly and can (and will) take advantage of the high switching costs to gouge their customers.

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Re:Switching Costs in Software Development by Walkman on Tuesday September 13, 2016 @12:27PM (#12489786)

the company with the smaller market share cannot make moves so easily because can't afford to lose customers and even more market share, so it will be the nicer guy probably

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