Re:From Zero to a Million: There Are Two Usual Paths for Sta...
by CamTin on Saturday September 10, 2016 @12:05PM
(#12469784)
I'm not saying it wasn't a pain in the ass, just that intermingling what amount to administrative tasks with major business objectives under the header "major accomplishments" isn't great for your image.
It's like a major public company mentioning the fact that IT finally got everybody in the company on the same build of Windows 7 in a quarterly report to investors. Yes, it was probably a lot of work, and yet nobody cares, and mentioning it as being a big deal raises doubts about whether you can manage things that are much more difficult, like for example your actual line of business.
Having migrated ESPs and selected/on boarded new ones, vendor lock in can be a major concern and headache. This is due to all of the automations you add, performance data, audience segmentation data, etc. Often, particularly for business users, this can be in a proprietary format locked inside the platform.
If for example, your entire welcome onboarding flow is locked away like this, you need to be very careful not to disrupt a major touch point in your funnel or you risk losing very real dollars.
Email platform transition/setup and management at scale with any complexity is one form of hell i hope most people never get subjected to.