Denuvo copy protection & DRM is the successor of SecoROM is from Sony DADC Austria (now a separate company, but you get the idea). Sony DADC is also the company who presses the DVD and BlueRay disks for most other companies.

I avoid it as there are rumours it is trashing your SSD/disk with many many littles writes. And the infamous Sony root kit... And all SecoROM games are broken on newer Windows versions - the gamers "love" that. Everyone should avoid to buy titles with Denuvo and it will go away by itself - as it worked with DRM music, nowadays we have non-DRM MP3 music, that's great and he end consumer won.