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Re:Mastercard sued for $19B in Britain's biggest damages claim by Iv on Friday September 09, 2016 @01:12PM (#12464155)
I don't want rewards. I want the transaction being done as low as possible.
Re:Mastercard sued for $19B in Britain's biggest damages claim by tracker1 on Friday September 09, 2016 @02:49PM (#12465038)
But that won't lower prices... as it stands, even if rewards programs were eliminated today, and fees were capped as in europe, the prices of goods would not go down.
Re:Mastercard sued for $19B in Britain's biggest damages claim by grahamburger on Friday September 09, 2016 @03:51PM (#12465536)
I'll bet they would. Especially online.

Online retailers (esp small ones) are paying ~2.5-3% in credit card fees, and compete heavily on price. I run a small online store - if my credit card fees suddenly dropped by 2% the first thing I would do is drop all my prices accordingly.

Re:Mastercard sued for $19B in Britain's biggest damages claim by tracker1 on Friday September 09, 2016 @04:17PM (#12465713)
The vast majority of pricing I see online is $##.99, not $##.74, etc...
Re:Mastercard sued for $19B in Britain's biggest damages claim by usrusr on Friday September 09, 2016 @06:36PM (#12466528)
Rounding to stupid numbers (.99) works just like rounding to reasonable numbers: there are some inputs where a sub-granularity change would push the result over the threshold and others where it would not.

But your observation gave me an entirely unrelated idea: could a merchant, online or not, use deliberately random "##.74 instead of ##.99" prices to give the impression of really tight margins, even when they are actually wide?