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Re:Mastercard sued for $19B in Britain's biggest damages claim by tracker1 on Friday September 09, 2016 @04:17PM (#12465713)
The vast majority of pricing I see online is $##.99, not $##.74, etc...
Re:Mastercard sued for $19B in Britain's biggest damages claim by usrusr on Friday September 09, 2016 @06:36PM (#12466528)
Rounding to stupid numbers (.99) works just like rounding to reasonable numbers: there are some inputs where a sub-granularity change would push the result over the threshold and others where it would not.

But your observation gave me an entirely unrelated idea: could a merchant, online or not, use deliberately random "##.74 instead of ##.99" prices to give the impression of really tight margins, even when they are actually wide?