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Re:Will jotting down license plates pay the rent? by demallien on Tuesday April 06, 2010 @01:45PM (#1245161)
I'm curious as to what you think the scam is. Just based on the information given in the article, the only money apparently changing hands is the company giving participants money, not the other way around. And if the company is paying for the information, it would seem reasonable to assume that they think they have a way of monetising that information...

But maybe I'm missing something...

Re:Will jotting down license plates pay the rent? by gus_massa on Tuesday April 06, 2010 @06:09PM (#1245804)
"Joining the service is "100 percent free," but members are urged to pay $130 for software that ..."

"But they stand to profit significantly if they convince friends and family to join -- a classic multi-level marketing ploy."

I think that they will try to sell the informaton, but if it is not possible, this can be transformed into an unwanted pyramid scheme.

Re:Will jotting down license plates pay the rent? by jbellis on Tuesday April 06, 2010 @06:04PM (#1245790)
I think you missed the part about how "joining the service is "100 percent free," but members are urged to pay $130 for software that makes it easier to enter the license plate numbers and for a package of travel discounts."