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Re:iPhone 7 by addicted on Wednesday September 07, 2016 @06:16PM (#12448379)
I mean, easily.

At $159, they only need to sell 15000 to reach $2mm in sales.

Unless you thought I meant units. I definitely think millions of units is possible, if Apple continues selling hundreds of millions of iPhones. But it's not just AirPods sales. Apple makes a few dollars with every lightning device that is sold. So essentially, even if those hundreds of millions of iPhone devices don't lead to sales of millions of Airpods, they will lead to sales of 10s of millions of Lightning headphones. Which means tens of millions of free dollars for Apple.

Here's the other thing though. If Apple does not expect to sell millions of Airpods, then the whole "Courage, because the future is wireless" justification falls apart, because if not even 1% of the headphones being sold are Airpods, it's likely the future is not wireless.

Re:iPhone 7 by randomafrican on Thursday September 08, 2016 @01:53AM (#12450585)
$2mm is something like one hour of revenue for Apple

I don't think they make design decisions on that basis

Re:iPhone 7 by roryisok on Thursday September 08, 2016 @05:50AM (#12451570)
sorry to be picky, but shouldn't that be $2m? not two millimeters of dollar
Re:iPhone 7 by BosquetVert on Thursday September 08, 2016 @08:09AM (#12452213)
Often, in financial contexts[0], million is written mm rather than m.

[0]: http://www.accountingcoach.com/blog/what-does-m-and-mm-stand...

Re:iPhone 7 by baptou12 on Thursday September 08, 2016 @07:12AM (#12451918)
millidollar would be better