Re:Ryver: Why we run negative ads against Slack
by _audakel on Wednesday September 07, 2016 @02:28PM
(#12445790)
"Marketing is war. You are fighting for your company’s life, by way of attention and sales. If you aren’t willing to go to war,
you might as well surrender and go home and knit cat stuff for Etsy."
[ Parent
| on HN ]
Re:Ryver: Why we run negative ads against Slack
by wildmusings on Wednesday September 07, 2016 @04:05PM
(#12447027)
Amazing line, and the next one too: "The best way to attack a competitor is to find their soft underbelly and tear it to shreds with tooth and claw."
I'm kind of tired of every company trying to present themselves as the nicest guys in town. This is much better.
Re:Ryver: Why we run negative ads against Slack
by patsullivan on Thursday September 08, 2016 @11:20PM
(#12459452)
Ha! I like that Marco. "nicest guys in town." Nice guys finish last? Fact is if everyone here knew us personally, they'd say we a nice guys. But when faced with the daunting, dubious task of taking on Slack this strategy made the most sense. And it is working. If it wasn't we'd have stopped a long time ago. Marketing is hard but fun stuff. Thanks!