It seems like what people forget is that whether you have structure or not, it takes effort to make it work well. You can't just throw someone a job title in leadership and assume they'll do a good job.

Leadership by example, training, adhering to values all matter. It just so happens that use a tried and true system of actual structure gives you a wealth of knowledge and experience to pull from.

Could a flat org work? Maybe? So far, it seems like every company that tries and gets to scale has serious problems. Maybe it makes sense stick to innovating on your core business, and sticking to business best practices in your processes. (A recent post by the former Cofounder/CEO of Brightroll digs into this: https://medium.com/@todsacerdoti/0-to-640m-non-obvious-lesso...)