They're based more-so on reality. You can argue there are appeals to emotion ("protect your family!") but they aren't completely devoid of fact and ignoring statistics.

People hunt (some for game, some for sport) and need guns. People get robbed and would like a gun to keep in the home for self-defense. Some people live in criminal ridden areas where being mugged is a relatively common occurrence, having a gun helps there too.

Then you shouldn't have any trouble using reason to defeat them. Go on, then.

No, on the contrary.