But the reason for it is that EU countries are giving extremely generous tax breaks for EV buyers. In some countries you literally pay half the price of an Audi A8 for a Tesla, even though they both have the same sticker price. Those benefits are ending in many places too, so while right this second buying a Tesla S might seem like a smart choice financially, it's not going to last forever. Model 3 might change that once again by being positioned in the different part of the market entirely, but it's still long time away.