Equal treatment of everyone is a critical aspect to prevent corruption and an unfair market. Selectively lowering taxation is illegal, and I don't find that wrong at all.
1. How do they target these companies? 2. Is this the issue then? If it was for all the companies, with no exceptions, would that be allowed?
I'm seriously asking in the hope to get a better understanding, because right now, the way I see it is: As long as they are not breaking any laws, it's their "right" to use any loophole there is, to minimize their taxes (or maximize their profit, depends how you look at it). Is it ethical? Of course not, I'm not arguing about that.
Problem with this one is that they didn't and it wasn't a loophole. It was a well understood and by Ireland supported ignorance of existing treaties which have an effect of a law that just finally caught up with them.
Both of these are entirely ethical.
The EU sees dollar signs for its budgets when it imagines how to charge Apple a few billion in fees. Simple as that.
In other words, it doesn't have to be applied across the board to every company at the same rate. If it were, it's unlikely that Apple would have chosen this arrangement with Ireland.
You might argue that the people of Ireland are somehow being hurt by this lower rate of taxation, but the money would have gone to the GOVERNMENT of Ireland, and probably not benefitted the people much at all, except some nominal amount to placate their desires and win popular appeal.
I'm super fringe when it comes to taxes and ethics, though, so... no need to agree with me.
The money would go to the Irish Government, which isn't some African corruption ridden state, so it would have gone on improving things in Ireland.
For example it costs approx €1bn a year to maintain their water supply. As an austerity measure they have had to recently introduce specific water rates rather than cover it from general taxation. This tax bill (if paid at the time it was properly incurred) could have prevented the need for that for a decade or more, and at a time when there was an economic crisis it would have meant consumers having more money available. Instead it can now only be used by the Irish government to pay off their deficit, which is a long term benefit to the Irish people.
It just so happens that their job, as they understand it, is attracting multinational corporations by having much lower taxes than their neighbours.