Luckily it looks like most hardware manufacturers are getting on board with VP9 these days, but the current support for encoding at least is abysmal: https://en.wikipedia.org/wiki/VP9#Hardware_encoding.2Fdecodi...
1. http://www.cnet.com/news/apple-ios-macos-tests-googles-webp-...
My Intel NUC cost me £300 in January and is therefore a fairly low-end machine. It has 307 Gbps of memory bandwidth (2 slots of DDR4-2400). It's surprising how big that number is on a cheap machine today.
I'd love to see a profile of where the CPU time goes in a modern CPU-only video decoder. I guess I could get off my arse and do the profiling myself instead of posting this. Anyway, my guess is that the processor speed is the bottleneck, not the memory bandwidth.
Old desktop Sandy Bridge does 4k 60 FPS decoding with no problems, as long as output can sustain it. And integrated GPU does not. You need quite a lot of bandwidth to sustain that much image data.
Surely margin-of-error-sized markets to ignore them that easily.
Anyway, I guess the only major concern from him is the DCT overflow? I mean, for the extra precision, even HEVC has increased from 16-bit intermediates in the newer profiles. I think Daala's transforms would solve his issues with VP9's, I'd imagine they're being considered.
It is patent encumbered, by Google owned patents, but they allow free use, so long as you promise to never sue them for patent infringement.
Given how many pies they have their fingers in, that seems like a pretty big catch.
1. http://www.streamingmedia.com/Articles/Editorial/Featured-Ar...
2. http://www.mpegla.com/main/programs/HEVC/Pages/Intro.aspx
3. https://www.hevcadvance.com/
It's much simpler and easier to use formats which are licensed under royalty-free terms, which is what VP9 offers now and what AV1 will also offer in future:
1. https://en.wikipedia.org/wiki/VP9
2. https://en.wikipedia.org/wiki/AOMedia_Video_1
To me the important result from Netflix's test is that VP9 is better than H.264, almost as good as H.265, and absent the patent licensing problems. I think the simpler licensing makes VP9 the better choice today and AV1 the best choice in the future.