My guess is that they were preparing a boring paper, like "Analysis of Normal/Dark Matter ratio in WhAtEvEr type galaxies near SoMeWhErE". They put a telescope, some processing and then they transfer the data to Excel to make a nice graphic. Then got some outliers, and with more analysis they were discarded as error. But they got one nasty outlier that were not easy to kill. They measure it again, and again, and probably made another team double check it.
(Perhaps they were looking for faint galaxies, and it was not too much luck.)
Anyway, probably most of the calculation was automated, and probably now some other teams will try to find similar objects.
(For reference, the capitalized value of one night (~8 hours) of 10-m telescope time is roughly $100k.)
More questions. How did they (you?) select this object to give it more attention?