N=1, but as an Engineer I don't care about publishing studies, research and whatnot. I care about creating useful/extremely easy to use products that solve real pain points. The lack of AI/ML papers or research posted by Apple doesn't make me think less of applying for them upon finishing my graduate work. They're a great company to work for, and are most assuredly doing some massively cool stuff with their AI/ML development.

> I don't know, say, the thousands of future engineers and researchers, that, you know, make the product?

Apple hasn't needed to do that with engineers and researchers pretty much ever; now with AI it's different? Maybe it won't help attract some small portion of people but I'm not sure why it supposedly matters now where it hasn't in the past.

Yes. That tiny segment.

In my mind, this article is squarely aimed at that segment. They are trying to tell one of the most competitive labor markets in the world, AI developers, that they're hiring, but more importantly, that they're doing interesting things.